The World Health Organization (WHO) has announced that World Health Day 2025, observed on April 7th, will focus on maternal and newborn health under the theme Healthy beginnings, hopeful futures. Link here.
This campaign comes at a crucial time, as setbacks in humanitarian aid threaten millions of lives, highlighting the need for renewed investment in maternal and infant care. Every year, nearly 300,000 women die due to pregnancy-related complications, and over 2 million newborns do not survive their first month, with the vast majority of deaths occurring in the poorest and crisis-affected regions. WHO warns that most countries are off track to meet global maternal and newborn survival targets by 2030, urging governments and donors to support evidence-based interventions such as emergency obstetric care and neonatal treatment.
The campaign also emphasises broader health system improvements, addressing issues like mental health, malnutrition, and climate change-related risks for pregnant women. Beyond survival, WHO advocates for policies that promote women’s long-term well-being, including paid maternity leave and access to family planning services. Investing in maternal and newborn health is not just a cost but a crucial step towards economic development and healthier societies, with WHO actively supporting global initiatives through emergency care, research, and midwife training. Individuals can contribute by spreading awareness using #HopefulFutures, participating in events, donating to WHO initiatives, and sharing personal birth experiences to amplify the call for action.